The business world around us is changing at a very rapid pace. Handheld devices such as tablets and smartphones have now almost become a replacement for laptops and desktop computers. With these changes, consumer behavior is also changing.
The Covid-19 pandemic has further accelerated this digitalization process of the end consumer. In the pre pandemic times, there was a relatively clear divide among consumers that preferred in-person interactions and online buying experiences.
However, the pandemic and the unique limitations that it imposed have blurred this differentiation among end consumers. The recent circumstances have prompted even the most “digitally shy” consumers to go for fully digitalized shopping experiences.
Changes in Consumer Behavior
Not long ago, businesses used to differentiate their customers in a very arbitrary and broad way. Some of the key differentiating parameters would comprise of location, gender and age group etc. These broad parameters are no longer effective in today’s world.
What today’s consumer desires, wants and expects is a fully personalized experience that is not based on a few broad parameters, but one’s exact preferences and past purchase history. This is one of the best times in history so far as consumers are concerned.
Today’s digital consumer has so many choices out there and each choice is just a few touches away from one’s powerful smartphone. As a business, are you prepared and equipped to provide your consumer with such in-depth personalized experiences?
Leveraging Technologies such as the Cloud
So, in order to win the hearts of today’s customer, you will need to deliver a browsing or shopping experience which is unique to each consumer. This presents a daunting challenge for you as a business, but one that has great dividends down the line.
The first step in the process is collecting personalized data about the preferences, interests and past purchase history of your existing as well as prospective customers. This data needs to be factually and contextually accurate as well as fresh.
For instance, if you are collecting data about a customer’s winter season purchases in the middle of summer, it just won’t do the trick for you. Then, you need to process this entire data to extract valuable business insights about the immediate needs of the consumer.
Your efforts don’t just end here, as you also need to find and offer the right assortment of products to your customer to choose from. Remember, your product has to be viable, both from a business as well as end user’s perspective and it should deliver on its promises.
Using the Cloud to Advantage
The next question, and an important one is, where will you store and process all this vast quantities of data? Well, the answer to this challenge comes in the form of cloud services, such as the ones being offered by ace Cloud Service Provider (CSP) dinCloud.
With a CSP like dinCloud that has a robust and state of the art global data center footprint at its back, data collection, processing and extracting useful business insights from this data is no more a limiting factor for your business.
The great aspect of the Cloud is that it is instantly scalable and you pay only for the storage and compute that you actually use. Secondly, you don’t need any IT hardware setup on premise, relieving you from both the initial and recurring expenses thereof.
By leveraging the infrastructure of a Cloud Service Provider (CSP) like dinCloud, your business will also be able to create personalized and “humanized” experiences for your existing as well as prospective customers.
Not long ago, the ability to do so was considered an exception and businesses could still thrive without it. In the present day and age though, your ability as a business to deliver a personalized customer experience is a necessity, and you need to act fast.