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The year 2021 has been characterized by rapid digitalization and major overhauls of legacy IT infrastructures. In a bid to pursue business agility and flexibility, Cloud Computing emerged as the most practical technology platform in terms of capability as well as costs.

When it comes to the overall appeal of Cloud Computing solutions, that is showing no signs of slowing down thus far. However, the way enterprises will be interacting with Cloud Service Providers (CSP) and Cloud Computing solutions will be quite different in 2022.

In this post, we will discuss some of the major predictions about the Cloud Computing market for the upcoming year 2022. These trends or predictions are in fact a combination of Gartner’s Strategic Technology trends for 2022, and Forrester’s research.

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The Phasing Out of Lift and Shift Approaches

Ever since the onset of the Covid-19 pandemic, most enterprises had adopted Cloud Computing as per a “lift and shift” approach. This approach was adopted mainly in order to enable employees for a prolonged remote work scenario.

In 2022 however, we expect a gradual, yet certain shift from the lift and shift approach, towards a full-on cloud native approach. This approach to cloud adoption will focus around developing apps and processes in the Cloud, rather than for the Cloud.

Rise of Industry and Niche Specific Cloud Solutions

During the year 2021, leading Cloud Service Providers (CSP) have remained busy in just meeting the skyrocketing demand for cloud solutions. In this scenario, there was little to no time for developing industry specific cloud solutions.

Moving into year 2022 though, this approach is about to change. We expect that leading cloud service providers like dinCloud will channelize their expertise and years of industry experience into developing the industry or niche specific cloud solutions.

In fact, the ability of cloud providers to offer customized cloud based solutions, which are synchronized with the granular level needs of a specific industry or niche, will act as a means of gaining a competitive edge over other CSPs within that space.

Related: The Pandemic Catalyzes Demand for Subscription Oriented Businesses

Geopolitical Tensions will Influence Cloud Provider’s Selection

The ongoing trade tensions between two economic giants, America and China, are culminating into a full blown technology driven rivalry. Unfortunately, the Cloud Computing space is also likely to face the direct impact of this stand-off.

We expect a certain level of “cloud nationalism” to emerge in the year 2022, which will mainly involve pressure on the big technology companies to adopt the cloud solutions of only the CSPs that conform with the geographical profile of both the countries involved.

The European region however, mainly comprising the EU member states, will remain at bay from any such technological confrontation. The focus of enterprises located within this region will be more on data governance and compliance related matters.

Related: Healthcare Providers Attain Hyper Innovation with Rapid Digitalization

Google Cloud Will Retain its Presence in the Market

Back in the year 2019, Google Cloud had set an ambitious target of becoming the largest, or the second largest Cloud Service Provider globally. This feat was to be achieved by the year 2023, but given the current numbers, this seems highly improbable.

The company had vowed that in case it could not achieve this feat within the stipulated timeline, it would quit the Cloud Computing space altogether. Some industry experts believed the company might achieve this target by acquiring a notable SaaS provider.

However, due to the increasing scrutiny of Google when it comes to monopolistic practices, it appears the tech giant may not take any such risk. Nonetheless, the good news is that Google has so far shown no signs of quitting the cloud market, as opposed to its vow.

Related: How to Navigate the Threat of Ransomware in today’s World?


Going into the year 2022, we expect data, cyber security and regulatory compliance as key challenges confronting both enterprises and Cloud Service Providers (CSP) alike. Cloud strategies will now become a crucial element of strategic level decisions at the enterprise.

Flexibility and agility have been the hallmarks of cloud solutions globally. These facets of the Cloud will continue to be the major force multipliers for the different players in the cloud service provider’s space.

Contact dinCloud for cloud based solutions and services that are secure and reliable, in addition to being very cost effective.