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The ongoing pandemic has directly impacted enterprises across the globe. Initially, Work from Home (WFH) or remote work was seen as a temporary measure but now, there are clear signs the phenomenon is here to stay around for much longer.

A Major Spike in Adoption of Public Cloud Services

In a bid to continue core business operations, organizations across the globe have found a highly effective solution in the form of Public Cloud Service Providers (CSP) like dinCloud.  A recent study has forecast this trend of cloud adoption to gain more momentum.

A research company named Information Services Group (ISG) has recently revealed an insightful study on the public cloud market. This study has been dubbed “The ISG Provider Lens Public Cloud – Solutions and Services Archetype Report”.

Also Read: DaaS and Work from Home (WFH) – The Perfect Duo

Key Takeaway from the ISG Report

The most important point highlighted by the recent study is that Cloud will remain at the epicenter of enabling organizations for prolonged remote work. The digital agility and instant scalability offered by Public Cloud is second to none.

Bulk of the projected growth will take place in two notable cloud sub segments. They include Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). In the IaaS segment, CSPs like dinCloud are fully equipped to make you remote ready.

The reason behind growth of PaaS is that as the adoption of cloud increases, more and more organizations will desire to refactor their existing workloads for the cloud. PaaS offers a very effective cloud native development platform for all such scenarios.

Also Read: Cloud Spending to Increase as a Ratio of Total IT Spending

Spending Trend on Public Cloud

According to ISG Index, the research company’s yardstick for measuring public cloud spending, there has been a twenty percent rise in spending on IaaS. With this growth rate, spending on IaaS stands just shy of US $18 BN during 2020’s first three quarters.

Change in the Approach to Cloud Adoption

The report by ISG also highlights a shift in the general approach when transitioning to the cloud. Before the pandemic, most organizations used to go for a “lift and shift” approach that was inclined towards maintaining the status quo.

However, a major drawback in the above approach is that it does not fit well into the overall “cloud first” vision. As a result, more time and resources are expended on reconfiguring the migrated workloads to work best with the cloud.

Also Read: Research Forecasts Strong DaaS and VDI Growth till 2027

The ISG report observes immense scope in the domain of reconfiguring and recoding legacy enterprise applications. This in turn will improve the compatibility and efficiency of productivity apps so that the migration to public cloud yields the intended benefits.

Industry Specific Cloud Offerings

The research report also points out the increasing trend towards industry specific offerings. By now, Public Cloud Providers (CSP) like dinCloud have gained a deep understanding of data governance and regulatory compliance needs specific to their target industries.

This trend has made the process of both designing and adopting public cloud solutions much more streamlined. Towards the end, ISG’s report divides most enterprises into five broad groups or archetypes, based on their characteristics.

Also Read: How Desktop as a Service (DaaS) Overcomes Work from Home Challenges?

Below is a gist of how each one of these groups approaches the adoption of cloud services. This can also serve as a broad guideline for Public Cloud Providers (CSP) when approaching entities for various cloud offerings.

  • Traditional:- Such prospective cloud adopters mainly rely on legacy systems and architecture. They are still open to the idea of cloud migration, albeit cautiously.
  • Pragmatic:- These cloud buyers are characterized by strict adherence to Service Level Agreements (SLA) and Business Level Agreements.
  • Transformational:- Such prospective buyers of the cloud will not hesitate to tailor their existing infrastructures to better conform with the Cloud.
  • Highly Regulated:- These Cloud buyers are mostly from healthcare, financial services, banking and insurance etc. For them, a secure cloud environment is the top priority.
  • Pioneering:- Such buyers have a “cloud first” approach as their short term and strategic objective. They will ultimately fulfil all of their IT needs from the Cloud.


The ISG report paints a very optimistic picture of the Public Cloud over the coming few years. At the end of day, what’s required from Cloud Service Providers (CSP) is to gain a deep understanding of various industry verticals and offer custom built solutions.

Contact dinCloud for a wide array of highly secure cloud services that can be tailored to your unique needs.