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The German business software group SAP on Monday announced that it’s going for a three-year partnership with Microsoft which will aim to move large enterprise customers and their business processes towards Cloud efficiently.

The partnership will be introduced in the market as “Embrace” which is a go-to-market partnership model that will adapt from conceptualization-of-sales to boost the SAP Enterprise Resource Planning (ERP) software SAP S/4HANA and SAP Cloud Platform integrated with Microsoft Azure.

The new cloud partnership combines a global network with product convergence to provide unified services that offers customers a clear path to cloud with structured reference and designed road maps to follow their Cloud services to the industry.

The news was announced just after a long-time CEO Bill McDermott stepped down and Jennifer Morgan was appointed as the new Co-Chief Executive Officer of the company.

Regarding the announcement of the Project, the new Co-CEO Jennifer Morgan said while the release of SAP’s third-quarter results on October 11, “We bundled SAP’s cloud platform services to support customers around the extension, integration, and orchestration of SAP systems”.

The Walldorf-based company’s Cloud service offerings are already turning out to be profitable in their cloud-based margins. The margins picked up by 5.4 points to 69% compared to their forecast of 75% by 2023.

In the third quarter, SAP reported a 1.7% enhancement in its operating profits because of a 10% revenue increase and an uplift of 15% in the operating profit.

The partnership is expected to deepen ties of the German company with Microsoft, although they are already working for Cloud with Google Cloud and Amazon Web Services.

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