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SANTA CLARA, CA – November 8, 2011– dinCloud, a leading cloud services provider of hosted virtual desktops, announced today the addition of industry veteran Travis Cella as head of cloud sales. Cella will oversee the sales and channel strategy for dinCloud.

“When I saw what dinCloud offered, I was extremely excited – in the last couple decades, there have only been a few major transformations in the workplace. dinHVD (Hosted Virtual Desktop) will bring an unprecedented level of productivity and security to the workplace. dinCloud’s cloud services offerings deliver innovative functionality, quality of service and a consortium of technology that leads the pack,” said Cella.

Cella spent the past eight years with LANDesk and worked for KPMG where he consulted for the 2002 Olympic Games in Salt Lake City. He also served the US Army for 10 years and later worked at AT&T.

Among his other responsibilities, Cella is spearheading the introduction of dinCloud’s affiliate program. After speaking at the NexTI conference in Florida this past October, dinCloud received a number of inquiries from potential channel partners. In response to the market’s interest, dinCloud moved up its channel timeline by introducing an affiliate program.

“What clenched it for many of these partners is a problem many of our customers face- it is very difficult and time consuming to develop a virtual desktop service that performs just as well as a physical computer,” continued Cella. “Our company spent over 18 months overcoming 64 problems, and integrating over 20 different components to deliver a seamless hosted virtual desktop solution. That is what our affiliates are gravitating toward.”

At this week’s Cloud Expo in Santa Clara, CA, Cella joined others from dinCloud to demo dinCloud’s bundled technology offering, dinHVD (Hosted Virtual Desktop), featuring the dinStack, a coalition of technology companies representing a technology stack of over 20 components. The demo took place at on November 7 in the Demo Theater.

About dinCloud

dinCloud is a cloud services provider that offers a full spectrum of cloud based services ranging from hosted virtual desktops to datacenter and infrastructure as a service. The core offering, dinHVD, is a hosted virtual desktop that provides a complete turnkey suite of services for complete PC fleet management. dinCloud provides services tailored to fit a range of business models, giving their clients peace of mind. Organizations can transfer capital expenditure and headaches into operational expenses that are fully managed. dinCloud is headquartered in Los Angeles. Visit

About dinStack

dinStack is a coalition of technology companies representing a technology stack of over 20 components for dinHVD (Hosted Virtual Desktop provided by dinCloud). dinStack is the first group of companies that has formed a coalition committed to delivering on the promise of desktop virtualization. dinStack has a joint go-to-market strategy along with a union of technology support. As a unified group, dinStack overcomes technology challenges faster than a disparate group because of the commitment to work together and the expertise brought together from many different layers within the next generation datacenter. In addition to being able to rapidly support customer issues, dinStack also accelerates and integrates new customer requirements and fulfills roadmap designs faster. When it comes to desktop virtualization, delivered on-premise or in the cloud, dinStack has a comprehensive and cohesive team of technology partners. These partners are in constant communication to share ideas and challenges as thought leaders in the space.

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